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出海内容操盘手
前篮球院队队长
健身房常驻人口
吉他练习生
两猫一狗的家长
Overseas content operator
Ex basketball captain
Gym regular
Guitar learner
Two cats, one dog
关键成绩Key results
- 1亿+曝光 · Barrio 3 个月impressions · Barrio, 3 mo
- 2260万22.6M单条播放 · 0 投放views · zero ad spend
- 220万2.2M单条播放 · 健康 Appviews · health app
- ROI 2.3TikTok 投放 · KNQZETikTok ads · KNQZE
- +272%月 GMV · 墨西哥 TAPMoM GMV · Mexico TAP
编导出身，2023 年起专注出海。用内容拿结果，用数据说话。
Trained as a director, growing brands overseas since 2023. Content that ships results.
平台Platforms
- TikTok · Instagram
- YouTube (YPP)
- 抖音 · 小红书Douyin · Xiaohongshu
能力Capabilities
- 账号 0→1 冷启动 · 矩阵与投放0→1 launches · matrix & paid
- 编导 · 脚本 · 拍摄 · 剪辑Directing · scripts · shoot · edit
- AIGC 内容生产 SOP · 团队管理AIGC production SOP · team lead
合作过的品牌与市场Brands & markets
- BARRIO · Shopper+ · KNQZE
- 北美 · 墨西哥 · 加拿大US · Mexico · Canada
精选项目Selected work
点开每一行看我做了什么、结果如何。截图都来自真实后台。Open a row to see what I did and what it delivered. Screenshots come from the real dashboards.
01 AI 出海 SaaSAI SaaS, global 进行中NowCPS 增量 · KOL · UGCCPS growth · KOL · UGC
- 为一家 AI 出海 SaaS 搭建海外获客系统
- 主营三条增长线：CPS 增量、KOL 合作、UGC 内容
- Building the overseas customer acquisition system for an AI SaaS going global
- Three growth lines: CPS (pay-per-sale) growth, KOL partnerships, UGC content
02 健康 App 出海Health app, US 220万2.2M单条最高播放，入职 2 个月内top video, within 2 months
- 面向北美英语用户，负责品牌 TikTok / Instagram 的策划、脚本与发布
- 从 0 搭建 2 个 TikTok 账号，分别涨粉 5,425 和 4,310
- 入职 2 个月内做出 2 条百万播放视频（220 万、149 万），带动自然流量
- 设计三类目 AIGC 内容矩阵（Seedance + Kling + ChatGPT），带 3 人小组每天产出，沉淀成可复用的 SOP
- 用完播率、受众地区、年龄画像三项交叉判断内容，不只看播放量
- Own content planning, scripts and publishing on TikTok / Instagram for a North American audience
- Launched 2 TikTok accounts from zero: +5,425 and +4,310 followers
- Two videos past 1M views within my first 2 months (2.2M and 1.49M)
- Designed a 3-track AIGC content matrix (Seedance + Kling + ChatGPT), ran a team of 3 on daily output and wrote the SOP
- Judge content by completion rate, audience region and age together, not by views alone
03 TikTok TAP 业务线TikTok TAP line +272%墨西哥 GMV 月环比（25年7→8月）Mexico GMV, Jul→Aug 2025
- 从 0 搭建公司 TikTok 联盟合作伙伴（TAP）业务，负责美区和墨西哥区
- 墨西哥区：一个月内 GMV 环比 +272%，订单 115 → 443，出单达人 4 → 16
- 美区：2025 年 11 月 GMV 环比 +281%，订单 632 单（环比 +410%）
- YouTube YPP 原创 AI 内容代运营：起号 3 个，0 粉新号首条播放 10 万+
- 主导独立站 0→1 探索：潮玩、二手奢侈品、TikTok 爆品等品类
- Built the company's TikTok Affiliate Partner (TAP) business from zero across the US and Mexico
- Mexico: GMV +272% month over month, orders 115 → 443, selling creators 4 → 16
- US: GMV +281% in Nov 2025, 632 orders (+410%)
- YouTube Partner Program AI channels: launched 3, a zero-follower channel's first video passed 100K views
- Led 0→1 tests for an independent store: collectible toys, pre-owned luxury, TikTok best-sellers
04 KNQZE ROI 2.3TikTok 投放 · 单日 $1,000 流水TikTok ads · $1,000/day sales
- 按摩仪品牌出海美区，从开店陪跑到单日 $1,000 流水
- TikTok 投放 ROI 2.3，搭建信息流素材矩阵
- 组建并管理 BD 团队，对接达人合作
- Took a massager brand into the US market, from store setup to $1,000 in daily sales
- TikTok ads at ROI 2.3, built the in-feed creative matrix
- Built and managed the creator BD team
05 Shopper+ 2260万22.6M单条最高播放 · 0 投放top video · zero ad spend
- 为加拿大本地购物独立站做 TikTok 推广，跨国协同
- 用泛娱乐内容（lifehacks · Real or Fake）从 0 打造 IP 账号 @xavielife（原 @xaviera_sp01），涨到 4.17 万粉、100 万赞
- 0 投放做出 2,260 万和 1,320 万播放的爆款，另有多条百万级视频，网站访问量明显上涨
- TikTok growth for a Canadian shopping site, working across time zones
- Built the IP account @xavielife (formerly @xaviera_sp01) from zero with lifehack and "Real or Fake" formats: 41.7K followers, 1M likes
- Hits at 22.6M and 13.2M views with zero ad spend, plus several 1M+ videos, driving a clear rise in site traffic
06 BARRIO 1 亿100M3 个月曝光impressions in 3 months
- 国产香水品牌出海美区，用泛娱乐内容做产品视觉化
- 从 0 打造 2 个账号：@latodfzrt6d（芭比送香水）与 @barrio0010（Behind the Screen 系列）
- 内容同步分发到 Instagram，3 个月 1 亿曝光，两个号真实粉丝 10 万+
- Took a Chinese perfume brand to the US with entertainment-first product storytelling
- Built 2 accounts from zero: @latodfzrt6d ("Barbie delivers perfume") and @barrio0010 ("Behind the Screen")
- Cross-posted to Instagram: 100M impressions in 3 months, 100K+ real followers across both
07 编导时期Film years 二等奖2nd prize1500+ 部作品中胜出out of 1,500+ entries
- 短片获中国水利「守护幸福河湖」比赛二等奖；参与的马思唯短片、小红书博主短片均破百万播放
- 做过编导、文案编辑，孵化过抖音达人，打下镜头和脚本的底子
- 2nd prize at a national short film contest; music and creator shorts I worked on passed 1M views
- Director and copy editor roles, incubated Douyin creators: where the camera and script skills come from
下一个项目，进行中…Next project, loading…
AI 实验室 · 千栗谷AI Lab · QianliGood
下班后的个人 AIGC 账号：广告创意和短片，全部用 AI 生成。33 条作品，没有一分钱投放。My after-hours AIGC account: ad concepts and short films, all AI-generated. 33 pieces, zero ad spend.
1.3万×10K抖音粉丝Douyin followers
42.3万×10K抖音获赞Douyin likes
30.4万×10K单条最高播放Top video plays
2.6万×10K小红书赞藏Xiaohongshu saves & likes
关于我About
7 年内容经验，2023 年起专注海外。7 years in content, focused on overseas markets since 2023.
编导出身，懂镜头，也懂算法。我把品牌故事拍成海外用户愿意看完的短视频，再用数据把它变成生意。
Trained as a director, I know the camera and I know the algorithm. I turn brand stories into short videos overseas audiences finish, then use the data to turn them into business.
语言Languages
- 中文（母语）Mandarin (native)
- 英语（工作语言）English (working)
- 海外获客增长Overseas Acquisition · AI 出海 SaaSAI SaaS going global
- 海外运营编辑Overseas Content Editor · 四川始生万物科技Shishengwanwu Tech
- 销售经理 / 主管Sales Manager · 成都辛巴网络科技Xinba Network Tech
- TikTok 运营主管TikTok Ops Lead · 成都远读重洋信息科技（BrandPal）BrandPal, Chengdu
- 编导 / 文案Director / Copywriter · 四川音乐学院 广播电视编导TV Directing, Sichuan Conservatory of Music
常用工具Toolkit
- Claude主力搭档Main collaborator
- Codex写代码Coding
- ChatGPT参考图 · 文案Reference images · copy
- Midjourney画面与风格Visuals & style
- Remotion用代码做视频Video in code
- MuseAI 创作AI creation
- SeedanceAI 视频生成AI video
- Kling脚本分镜 · 视频Storyboards · video
- Premiere剪辑Editing
- CapCut快剪Quick edits
- TikTok Ads投放 · Shop 后台Ads · Shop Partner Center
打个
招呼Come
say hi
邮箱Drop me a line
liuyiguo426@gmail.com
求职方向Looking for
海外运营负责人Head of Overseas Content & Growth
所在城市Based in
成都 · 可远程协作Chengdu · open to remote
AI 作品AI work
抖音Douyin / 小红书Xiaohongshu：千栗谷